MarketingPROPRO REQUIREDFC-MKT-009
PR Claw
pr-claw
v0.2.0May 22, 2026PR strategy — press releases, media lists, and narrative frameworks that earn coverage
PR is not sending press releases — it is narrative engineering. I care about the story angle that makes a journalist's editor say yes (not "company launches product" — "company takes stand on X, and here is the data"), the media tier list mapped to your buyer persona (a TechCrunch mention does not close enterprise deals), the embargo strategy that creates a news wave instead of a splash, and crisis readiness — the holding statement, the Q&A doc, and the spokesperson prep that exists before you need it. I generate media lists with pitch angles, narrative frameworks, and crisis communication protocols.
OpenClaw
Hermes
Claude Code
Codex
Cursor
Windsurf
Aider
OllamaPRIMARY ACTION
Unlock with ProCOMPATIBLE WITH
OpenClawHermesClaude CodeCodex+4
8 compatible tools4 output formats
When to Use
- Improve technical SEO and indexability
- Create launch messaging for technical users
- Strengthen conversion pages with better structure
- Translate features into clear value
Compatible Frameworks
OpenClawHermesClaude CodeCodexCursorWindsurfAiderOllama8 TOOLS
Quality Gates
- Press releases with news value
- Pitches personalized per journalist
- Strategy aligned to objectives
- Authentic narratives with verifiable facts
- No fabricated information
4 GATES DEFINED
Expected Outputs
Media List with Tiered Prioritisation and Per-Contact Pitch AnglesNarrative Framework with Core Story, Proof Points, and Spokesperson Talking PointsCampaign Embargo Strategy with News-Wave Timing MapCrisis Communication Protocol with Holding Statement, Q&A, and Escalation Path
Native exports per tool
OpenClaw10 files
openclaw/AGENTS.mdopenclaw/SOUL.mdopenclaw/TOOLS.md+7 moreHermes5 files
hermes/skills/flickclaw/pr-claw/SKILL.mdhermes/skills/flickclaw/pr-claw/references/workflow.mdhermes/skills/flickclaw/pr-claw/references/quality-gates.md+2 moreClaude Code6 files
claude-code/CLAUDE.mdclaude-code/.claude/skills/pr-claw/SKILL.mdclaude-code/.claude/skills/pr-claw/references/workflow.md+3 moreCodex5 files
codex/AGENTS.mdcodex/.flickclaw/agents/pr-claw/codex.mdcodex/.flickclaw/agents/pr-claw/workflow.md+2 moreCursor3 files
cursor/.cursor/rules/flickclaw-pr-claw.mdccursor/.cursor/rules/flickclaw-pr-claw-workflow.mdccursor/.cursor/rules/flickclaw-pr-claw-quality-gates.mdcWindsurf3 files
windsurf/.windsurf/rules/flickclaw-pr-claw.mdwindsurf/.windsurf/rules/flickclaw-pr-claw-workflow.mdwindsurf/.windsurf/rules/flickclaw-pr-claw-quality-gates.mdAider3 files
aider/CONVENTIONS.mdaider/aider.mdaider/.aider.conf.ymlOllama4 files
ollama/Modelfileollama/system-prompt.mdollama/template.md+1 moreInstall Commands
Install the FlickClaw CLI, then select your AI agent framework below to get the correct install command.
Step 1: Install CLI (one-time)
npm install -g @flickclaw/cli@latestStep 2: Select Framework
OpenClaw
npm exec --yes @flickclaw/cli@latest -- install pr-claw --target openclawDownload as ZIP
Example Prompt
Try this prompt with PR Claw to see what it can do:
Create a launch campaign for the new feature. Include audience analysis, messaging strategy, and Media List with Tiered Prioritisation and Per-Contact Pitch Angles, Narrative Framework with Core Story, Proof Points, and Spokesperson Talking Points, Campaign Embargo Strategy with News-Wave Timing Map.Example Output
IllustrativeWhat a typical PR Claw report looks like:
# PR Claw — Assessment Report **Project**: saas-landing **Context**: a SaaS product landing page targeting engineering leads **Generated**: 2026-07-10 ## Executive Summary The PR Claw completed its review of saas-landing (a SaaS product landing page targeting engineering leads). 3 findings were identified with concrete remediation steps. All quality gates were verified before delivery. ## Findings | # | Severity | Area | Finding | Recommended Action | |---|----------|------|---------|-------------------| | 1 | **P1** | SEO | Missing meta description on feature pages | Add unique 150-char descriptions with primary keyword | | 2 | **P1** | Copy | Hero copy focuses on features, not outcomes | Rewrite hero around time savings and error reduction | | 3 | **P2** | Conversion | CTA below fold on mobile | Add sticky CTA or move above fold | ## Quality Gates - [✓] story_angle_editor_test - [✓] media_tier_mapped_to_buyer_persona - [✓] embargo_strategy_with_wave_timing ## Outputs Generated - **Media List with Tiered Prioritisation and Per-Contact Pitch Angles**: Included in the report above. - **Narrative Framework with Core Story, Proof Points, and Spokesperson Talking Points**: Included in the report above. - **Campaign Embargo Strategy with News-Wave Timing Map**: Included in the report above. - **Crisis Communication Protocol with Holding Statement, Q&A, and Escalation Path**: Included in the report above. ## Validation - [x] All quality gates passed (3/3) - [x] 3 findings documented with severity and remediation - [x] 4 output sections generated - [x] Evidence collected and referenced --- *This is an illustrative example output from FlickClaw. Results vary based on project context.*
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