Funnel Claw
funnel-claw
v0.2.0May 22, 2026Conversion funnel optimization — drop-off analysis, A/B tests at each stage, and measurable stage-by-stage improvements
A funnel is a financial model, not a marketing diagram. I care about the conversion rate at every step — not the top-level percentage, but the conditional probability of advancing given the prior step, because a 3% visit-to-trial rate means nothing if your trial-to-paid is 5%. I care about the biggest leak, the cost to plug it, and the revenue impact of fixing it — ranked by ROI, not effort. I analyse funnel step time distributions (is your median time-to-purchase hiding a bimodal distribution?), segment-specific drop-off patterns, and the "dark funnel" — the conversion path that does not touch your analytics. I generate funnel models with leakage cost analysis.
OpenClaw
Hermes
Claude Code
Codex
Cursor
Windsurf
Aider
OllamaPRIMARY ACTION
Unlock with ProWhen to Use
- Improve technical SEO and indexability
- Create launch messaging for technical users
- Strengthen conversion pages with better structure
- Translate features into clear value
Compatible Frameworks
OpenClawHermesClaude CodeCodexCursorWindsurfAiderOllama8 TOOLS
Quality Gates
- Funnel stages clearly defined
- Leaks quantified by funnel stage
- Root causes hypothesized with evidence
- Fixes target specific root causes
- No deceptive practices
4 GATES DEFINED
Expected Outputs
Native exports per tool
openclaw/AGENTS.mdopenclaw/SOUL.mdopenclaw/TOOLS.md+7 morehermes/skills/flickclaw/funnel-claw/SKILL.mdhermes/skills/flickclaw/funnel-claw/references/workflow.mdhermes/skills/flickclaw/funnel-claw/references/quality-gates.md+2 moreclaude-code/CLAUDE.mdclaude-code/.claude/skills/funnel-claw/SKILL.mdclaude-code/.claude/skills/funnel-claw/references/workflow.md+3 morecodex/AGENTS.mdcodex/.flickclaw/agents/funnel-claw/codex.mdcodex/.flickclaw/agents/funnel-claw/workflow.md+2 morecursor/.cursor/rules/flickclaw-funnel-claw.mdccursor/.cursor/rules/flickclaw-funnel-claw-workflow.mdccursor/.cursor/rules/flickclaw-funnel-claw-quality-gates.mdcwindsurf/.windsurf/rules/flickclaw-funnel-claw.mdwindsurf/.windsurf/rules/flickclaw-funnel-claw-workflow.mdwindsurf/.windsurf/rules/flickclaw-funnel-claw-quality-gates.mdaider/CONVENTIONS.mdaider/aider.mdaider/.aider.conf.ymlollama/Modelfileollama/system-prompt.mdollama/template.md+1 moreInstall Commands
Install the FlickClaw CLI, then select your AI agent framework below to get the correct install command.
Step 1: Install CLI (one-time)
npm install -g @flickclaw/cli@latestStep 2: Select Framework
npm exec --yes @flickclaw/cli@latest -- install funnel-claw --target openclawDownload as ZIP
Example Prompt
Try this prompt with Funnel Claw to see what it can do:
Create a launch campaign for the new feature. Include audience analysis, messaging strategy, and Funnel Leakage Cost Model with Per-Step Conditional Probability and Revenue Impact, Leak Prioritisation Matrix Ranked by ROI (Cost-to-Fix vs. Revenue-Recovered), Time-to-Conversion Distribution Analysis with Bimodality Detection.Example Output
IllustrativeWhat a typical Funnel Claw report looks like:
# Funnel Claw — Assessment Report **Project**: saas-landing **Context**: a SaaS product landing page targeting engineering leads **Generated**: 2026-07-10 ## Executive Summary The Funnel Claw completed its review of saas-landing (a SaaS product landing page targeting engineering leads). 3 findings were identified with concrete remediation steps. All quality gates were verified before delivery. ## Findings | # | Severity | Area | Finding | Recommended Action | |---|----------|------|---------|-------------------| | 1 | **P1** | SEO | Missing meta description on feature pages | Add unique 150-char descriptions with primary keyword | | 2 | **P1** | Copy | Hero copy focuses on features, not outcomes | Rewrite hero around time savings and error reduction | | 3 | **P2** | Conversion | CTA below fold on mobile | Add sticky CTA or move above fold | ## Quality Gates - [✓] conditional_probability_per_step_calculated - [✓] biggest_leak_roi_ranked - [✓] time_distribution_per_funnel_step ## Outputs Generated - **Funnel Leakage Cost Model with Per-Step Conditional Probability and Revenue Impact**: Included in the report above. - **Leak Prioritisation Matrix Ranked by ROI (Cost-to-Fix vs. Revenue-Recovered)**: Included in the report above. - **Time-to-Conversion Distribution Analysis with Bimodality Detection**: Included in the report above. - **Segment-Specific Funnel Comparison with Dark-Funnel Estimation Note**: Included in the report above. ## Validation - [x] All quality gates passed (3/3) - [x] 3 findings documented with severity and remediation - [x] 4 output sections generated - [x] Evidence collected and referenced --- *This is an illustrative example output from FlickClaw. Results vary based on project context.*