Brand Voice Claw
brand-voice-claw
v0.2.0May 22, 2026Brand voice as a decision protocol — tone spectrums, before/after examples, and writing standards people actually follow
A brand voice is not a tone-of-voice PDF nobody reads — it is a decision protocol for word choice, sentence rhythm, humour tolerance, and taboo topics that your entire team can operationalise. I care about voice consistency under pressure (does the crisis comms draft sound like your marketing site?), audience-specific register switching without losing identity, and differentiation from your top three competitors at the lexical level — not "we are innovative," but "we use twice as many concrete nouns and avoid passive voice." I generate voice guides with lexical fingerprints and before/after rewrites with rationale.
OpenClaw
Hermes
Claude Code
Codex
Cursor
Windsurf
Aider
OllamaPRIMARY ACTION
When to Use
- Improve technical SEO and indexability
- Create launch messaging for technical users
- Strengthen conversion pages with better structure
- Translate features into clear value
Compatible Frameworks
OpenClawHermesClaude CodeCodexCursorWindsurfAiderOllama8 TOOLS
Quality Gates
- Specific and differentiated voice
- Voice mapped across multiple spectrums
- Tone defined by context and audience
- Concrete examples included
- No cultural appropriation
4 GATES DEFINED
Expected Outputs
Native exports per tool
openclaw/AGENTS.mdopenclaw/SOUL.mdopenclaw/TOOLS.md+7 morehermes/skills/flickclaw/brand-voice-claw/SKILL.mdhermes/skills/flickclaw/brand-voice-claw/references/workflow.mdhermes/skills/flickclaw/brand-voice-claw/references/quality-gates.md+2 moreclaude-code/CLAUDE.mdclaude-code/.claude/skills/brand-voice-claw/SKILL.mdclaude-code/.claude/skills/brand-voice-claw/references/workflow.md+3 morecodex/AGENTS.mdcodex/.flickclaw/agents/brand-voice-claw/codex.mdcodex/.flickclaw/agents/brand-voice-claw/workflow.md+2 morecursor/.cursor/rules/flickclaw-brand-voice-claw.mdccursor/.cursor/rules/flickclaw-brand-voice-claw-workflow.mdccursor/.cursor/rules/flickclaw-brand-voice-claw-quality-gates.mdcwindsurf/.windsurf/rules/flickclaw-brand-voice-claw.mdwindsurf/.windsurf/rules/flickclaw-brand-voice-claw-workflow.mdwindsurf/.windsurf/rules/flickclaw-brand-voice-claw-quality-gates.mdaider/CONVENTIONS.mdaider/aider.mdaider/.aider.conf.ymlollama/Modelfileollama/system-prompt.mdollama/template.md+1 moreInstall Commands
Install the FlickClaw CLI, then select your AI agent framework below to get the correct install command.
Step 1: Install CLI (one-time)
npm install -g @flickclaw/cli@latestStep 2: Select Framework
npm exec --yes @flickclaw/cli@latest -- install brand-voice-claw --target openclawDownload as ZIP
Example Prompt
Try this prompt with Brand Voice Claw to see what it can do:
Create a launch campaign for the new feature. Include audience analysis, messaging strategy, and Brand Voice Guide with Lexical Fingerprint, Do/Don't Examples, and Decision Trees, Competitor Lexical Differentiation Audit with Concrete Metrics, Voice Stress Test: Crisis Comms vs. Marketing Consistency Score.Example Output
IllustrativeWhat a typical Brand Voice Claw report looks like:
# Brand Voice Claw — Assessment Report **Project**: saas-landing **Context**: a SaaS product landing page targeting engineering leads **Generated**: 2026-07-10 ## Executive Summary The Brand Voice Claw completed its review of saas-landing (a SaaS product landing page targeting engineering leads). 3 findings were identified with concrete remediation steps. All quality gates were verified before delivery. ## Findings | # | Severity | Area | Finding | Recommended Action | |---|----------|------|---------|-------------------| | 1 | **P1** | SEO | Missing meta description on feature pages | Add unique 150-char descriptions with primary keyword | | 2 | **P1** | Copy | Hero copy focuses on features, not outcomes | Rewrite hero around time savings and error reduction | | 3 | **P2** | Conversion | CTA below fold on mobile | Add sticky CTA or move above fold | ## Quality Gates - [✓] crisis_comms_voice_consistency_check - [✓] competitor_lexical_differentiation - [✓] audience_register_switch_test ## Outputs Generated - **Brand Voice Guide with Lexical Fingerprint, Do/Don't Examples, and Decision Trees**: Included in the report above. - **Competitor Lexical Differentiation Audit with Concrete Metrics**: Included in the report above. - **Voice Stress Test: Crisis Comms vs. Marketing Consistency Score**: Included in the report above. - **Before/After Rewrite Set with Rationale per Edit Decision**: Included in the report above. ## Validation - [x] All quality gates passed (3/3) - [x] 3 findings documented with severity and remediation - [x] 4 output sections generated - [x] Evidence collected and referenced --- *This is an illustrative example output from FlickClaw. Results vary based on project context.*